the mobyBlast is essentially a mailing list and broadcast tool for email and SMS. The following are its standard features:

• web based interface.
• broadcast formats include email / SMS / MMS / WAP Push.
• the mailing list can come from the CRM or membership database or imported through CSV format.
• messages can be from a standard template or Ad Hoc (for SMS only)
• broadcast can be scheduled (with start and end times) or ad-hoc
• reports are available for all broadcasts

compelling reasons for mobyBlast:

• robust and proven platform used in telcos.
• load balancing for multiple lines (sim / modems).
• API is available for external application integration.