mobyCloset is a mobile content delivery platform which facilitates over-the-air (OTA) download of mobile content onto personal communication devices such as mobile phones, PDAs etc. content download services built on mobyCloset will feature the following:

• discovery via Web / WAP 1.x / WAP 2.0 / SMS / USSD / (STK)
• content formats supported include operator logos, icons, ringtones, truetones,
  mms, wallpapers etc.
• automatic device detection (wap)
• delivery via sms, mms, wap push
  
• micro-site management
• cross / up sell / recommendations
• item bundling / bundle pricing / promotional pricing
• present mixed contents within a single category
• supports premium billing – prepaid, postpaid customers
  
• prepaid credits / rewards program